Glints - Landing Page For Fresh Graduates

  • Company
    Glints
  • Year
    2019
  • Type
    Responsive Web
Background
Glints is a job search platform that focuses on young professional users, and one of them is fresh graduate users who are still confused about their first career. This user segment has a fairly large percentage in terms of website visits, but the conversion rate is still low in terms of the number of applications, especially for internship vacancies which are quite a lot.
Problem statement
How to inform users that in this platform there are many choices of fields and vacancies for fresh graduates, including internship vacancies as an option for their first career choice.
Goals
- Increase number of new user
- Increase number of job application
- Increase number of internship job application
Ideation
- Design sprint
Proposed solutions
- Build a landing page for fresh graduates.
- Add touch points in key pages to go to the fresh graduate landing page.
Validation
Moderated usability testing using lo-fi mockups prototype.